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        <description>Playbooks, research, and product updates from the Tickki team.</description>
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        <lastBuildDate>Fri, 14 Aug 2026 10:36:51 GMT</lastBuildDate>

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            <title>How to ship AI replies without losing your brand voice</title>
            <link>https://tickki.com/blog/ai-replies-without-losing-your-voice</link>
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            <pubDate>Fri, 10 Apr 2026 00:00:00 GMT</pubDate>
            <description>AI drafts can sound generic and corporate. Here&apos;s the playbook our customers use to get drafts that sound like their best agent on her best day.</description>
            <category>Playbook</category>
            <author>Maya Chen</author>
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            <title>5 mistakes to avoid when launching on the WhatsApp Business API</title>
            <link>https://tickki.com/blog/whatsapp-business-api-mistakes</link>
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            <pubDate>Sat, 28 Mar 2026 00:00:00 GMT</pubDate>
            <description>WhatsApp can be your highest-converting channel — or a black hole for support tickets. The difference comes down to five setup decisions you make on day one.</description>
            <category>WhatsApp</category>
            <author>Tomi Adeyemi</author>
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            <title>The four support metrics that actually predict retention</title>
            <link>https://tickki.com/blog/support-metrics-that-actually-matter</link>
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            <pubDate>Sun, 15 Mar 2026 00:00:00 GMT</pubDate>
            <description>Most support dashboards measure the wrong things. After analysing 50M conversations, here are the four numbers that correlate with customer lifetime value.</description>
            <category>Research</category>
            <author>Lina Rivera</author>
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            <title>From zero to a live AI support inbox in an afternoon</title>
            <link>https://tickki.com/blog/from-zero-to-launch-in-an-afternoon</link>
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            <pubDate>Sun, 22 Feb 2026 00:00:00 GMT</pubDate>
            <description>A walkthrough of every step a new Tickki customer takes — from sign-up to handling real customer messages — with realistic time estimates.</description>
            <category>Getting Started</category>
            <author>Adaeze Okafor</author>
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            <title>Designing the handoff: when AI should pass the customer to a human</title>
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            <pubDate>Sun, 08 Feb 2026 00:00:00 GMT</pubDate>
            <description>Bad handoffs feel jarring; great ones feel invisible. A field guide to writing the rules that decide when your AI steps aside.</description>
            <category>Design</category>
            <author>Marcus Bell</author>
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