Attention is concentrated on Pricing and the spa booking widget — together those two pages held 64% of visitor minutes this week. Bounce on the homepage dropped 8 points after Tuesday's hero copy change.
Intent breakdown: 41% purchase-intent, 22% comparison (most coming from a single referrer), 18% support, 11% research, 8% confused. Comparison visitors are converting at half the rate of direct purchase-intent — likely a pricing-clarity issue.
Friction signals: 47 rage-clicks logged, 80% on the “Choose your plan” CTA. The pattern suggests the button isn't obviously interactive on mobile.
Recommended action: raise the contrast of the primary plan CTA on mobile and add a short trust line above it (“30-day free trial · no card needed” tests well with comparison-intent visitors).